Keynote speaking
Every organization produces its own behavior by design, whether or not anyone designed it.
Keynotes on reading that design, for HR practitioners, executive teams, and the people who own the hiring problem.
Keynote speaker
Dustin
Snyder
Author of Sink or SWIM and creator of Strategic Workforce Insight Mapping, now deployed from family businesses in generational transition to Fortune 1000 divisions. Executive Director of The SWIM Institute. Before founding Wayforward he led a 600-employee, $300M manufacturer to profitability as its President. Keynotes for international conferences, industry associations, and CEO peer advisory groups.
HR leaders
Engineered for No: How HR Got Locked Out of the C-Suite
The skills that make someone good at HR are not the skills that make someone a CHRO.
CEOs, COOs, and boards
Your System Is Working Perfectly: Why Your Workforce Behaves the Way It Does
Your workforce is producing exactly the behavior your organization is designed to produce.
Owners, hiring managers, and marketing leaders
Becoming an Employer of Choice Through Employer Branding
Every company has an employer brand. Most did not choose theirs.
Keynote speaker
Carolyn
Case
Operations Director of The SWIM Institute and Chief of Staff at Wayforward. She has built HR and labor relations functions in places most practitioners never set foot: correctional facilities, maritime operations, manufacturing floors. She has led multi-state teams, stood up operating divisions from nothing, and redesigned personnel processes that returned over a million dollars to one business in a year.
Talks featured at
The book
Sink or SWIM: Stop Managing Employee Behavior. Design Systems That Drive It.
The methodology behind the keynotes, with a foreword by Dr. Willie Underwood, President of the American Medical Association.